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The Reluctant Creative: FAQs on Evidence-Based Creativity and the DANCE and 3Cs Framework Keynote.

How does the proprietary DANCE Framework help teams reduce burnout and increase retention?

The DANCE framework is a proprietary five-step methodology that provides individuals with practical, actionable habits to engage their everyday creativity. This is not “arts and crafts”; it is an evidence-based approach to building resilience, preventing burnout, and embedding innovation into all levels of an organization. DANCE builds a creative mindset with the following results:
1. Protective Against Burnout: Creativity and a high Tolerance of Ambiguity are scientifically proven to be protective against burnout and contribute to a healthier workplace culture.
2. Drives Retention: Employees who feel creative and connected to their purpose are half as likely to be looking for a new job and show significantly higher resilience during periods of change.
3. Actionable Tools: The framework ensures attendees leave with five effortless habits they can use immediately to transform challenges into innovative solutions.

What is the 3Cs of Ambiguity Framework and why is it essential for high-stakes leadership?

The 3Cs Framework is a proprietary 3-step approach designed to help leaders and teams move through constant uncertainty and change with confidence and courage. This framework is specifically built for environments that require creative problem-solving under pressure.
Transforming Uncertainty: It guides leaders to shift their default reaction from fear and the “status quo” to renewed enthusiasm for adaptability and innovation.
Empowering Teams: The framework helps improve an individual’s Tolerance of Ambiguity, which is vital for high-stakes teams like those in Healthcare or Emergency Services, allowing them to adapt on the fly when the predictable rhythm is upturned.
Uncovering Bias: By focusing on the individual response to change, it helps leaders uncover unconscious biases that often block creativity and sound decision-making in ambiguous situations.

Why should we hire a veterinarian, author, and comedian as a speaker for our corporate event?

Dr. Brookfield offers a unique, low-risk, high-impact choice based on her blend of high-stakes science and entertainment, delivering a message described as a “keynote mullet”. Attendees make comments like “deep message, light delivery”, “energetic”, “engaging” and my personal favourite “out there but in a good way”.
Scientific Credibility: Her background as a veterinarian for three decades, leading teams in high-stakes, emotionally charged situations, provides genuine, evidence-based expertise in thriving in ambiguity.
The “Keynote Mullet” Style: The presentation style incorporates engagement, entertainment, and interactive techniques, an example of “Light Delivery, Deep Message”. She uses humor, improv, and captivating performance skills to deliver concrete, evidence-backed tools, ensuring the message is highly engaging and not boring, which is a better way to learn.
Actionable Takeaways: Attendees receive repeatable, actionable tools (like the DANCE and 3Cs methodologies) that can be implemented immediately, translating the event investment into sustained professional development.

 Is Dr. Brookfield’s content customized for specific industries like HR or Healthcare?

Yes. Customization is a central element of the process, ensuring the content is relevant, memorable, and applicable to your audience’s unique culture and challenges.
DANCE and 3Cs Framework Keynotes inspire, entertain and engage audiences from 10 to 1000 and more

In-Depth Preparation: Preparation includes in-depth interviews with stakeholders and planning meetings to brainstorm event goals.
Content Infusion: She integrates specific industry challenges, case studies, and internal company details into the presentation, to make the content highly pertinent and memorable.
No “Divas” Policy: Her team is committed to a high-touch, easy-to-work-with process, handling logistics seamlessly to ensure a polished, stress-free experience for the event organizer.

What is the typical investment for a keynote or workshop focused on creativity, uncertainty and resilience?

The investment for a keynote or workshop generally runs from $7,500 to $12,500.
Value Proposition: This investment reflects the value of customized content, proprietary frameworks (DANCE and 3Cs Framework Keynote), and the high level of professionalism required to deliver measurable, sustained impact on team performance.
Discounted Opportunities: A limited number of discounted spots are available per year for non-profits and charitable organizations, making it worthwhile to reach out to discuss potential synergy with your event’s timing or location.

Book a call to discuss!